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Pilgrim's Pride to Introduce Healthy Chicken Products for Kids in Nearly 900 Publix Super Markets in February

Pilgrim's Pride to Introduce Healthy Chicken Products for Kids in Nearly 900 Publix Super Markets in February

With Zero Trans Fats and Less Than Half the Calories and Carbohydrates of Leading National Brand, EatWellStayHealthy Kids™ Baked Nuggets and Popcorn Chicken Earn Approval From American Heart Association and USDA Child Nutrition Programs

PITTSBURG, Texas, Jan. 19 /PRNewswire-FirstCall/ -- Pilgrim's Pride Corporation (NYSE: PPC), the nation's largest chicken company, is introducing its EatWellStayHealthy Kids™ line of baked and breaded chicken products in nearly 900 Publix Super Markets in Florida, Georgia, South Carolina, Alabama and Tennessee next month.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070119/DAF022 )

EatWellStayHealthy Kids™ Breaded Chicken Breast Nuggets and Breaded Popcorn Chicken are the first to feature the USDA-regulated word "healthy" on the packaging. Both products are made from whole-muscle chicken breast and contain zero trans fats, with less than half the calories, half the carbohydrates and 80% less fat per serving than the leading national brand (see nutrition comparison). They also are certified by the American Heart Association (AHA) with its "heart check-mark" seal of approval and approved for Child Nutrition Labeling, a voluntary federal labeling program for the USDA's Child Nutrition Programs.

EatWellStayHealthy Kids™ is an extension of the popular EatWellStayHealthy™ line of products introduced by Pilgrim's Pride in 2005. Both product lines will be available in Publix stores in February.

The EatWellStayHealthy Kids™ product line will be available in more than 3,000 retail locations nationally by the end of February. On Sunday, January 21, 2007, Pilgrim's Pride will place more than 47 million Free- Standing Insert (FSI) coupons, redeemable for any Pilgrim's Pride chicken product, in newspapers nationwide.

    Nutrition comparison for the EatWellStayHealthy(TM) baked nuggets:



                           Pilgrim's Pride       Other Leading
                         EatWellStayHealthy    Brand Fully Cooked
                          Kids Fully Cooked      Chicken Nuggets
                       Chicken Breast Nuggets

    Serving size             4 pieces (84g)       5 pieces (91g)
    Calories                 120                  280
    Calories from fat        20                   160
    Total fat                2g                   18g
    Saturated Fat            0g                   4g
    Trans fat                0g                   0g
    Cholesterol              35mg                 40mg
    Sodium                   350mg                480mg


    Pilgrim's Pride Corporation

Pilgrim's Pride Corporation is the largest chicken company in the United States and Puerto Rico and the second largest in Mexico. Pilgrim's Pride employs approximately 56,500 people and operates 37 processing and 12 prepared-food facilities, with major operations in Texas, Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia, West Virginia, Mexico and Puerto Rico as well as other facilities in Arizona, Iowa, Mississippi, Ohio and Utah.

Pilgrim's Pride products are sold to foodservice, retail and frozen entree customers. The Company's primary distribution is through retailers, foodservice distributors and restaurants throughout the United States and Puerto Rico and in the Northern and Central regions of Mexico. For more information, please visit http://www.pilgrimspride.com .

Media Contact

Cameron Bruett
Communications
Phone: +1 970.506.7801 | Email: cameron.bruett@jbssa.com